AICD Gold Coast Business Leaders Lunch
The Australian Institute of Company Directors invites you to the first Gold Coast Business Leaders Lunch of 2012. Join us as we hear from Peter Birtles, Chief Executive Officer and Group Managing Director, Super Retail Group.
The Super Retail Group sells products like any other retailer, but its goods are connected to experiences – camping, fishing, playing sport, enjoying leisure time. Leveraging everything on leisure experiences has been a deliberate expansion strategy set in place by the board and executive team.
When the business was a single brand company Super Cheap Auto, it was similar to a Repco or an Autobarn – a fairly narrow automotive aftermarket niche. The Group has made a very smart move diversifying its brands and evolving with the retail environment where today experiences are being valued by consumers more than goods.
Peter will share his strategy of combining leisure and business and provide insights on how he turned a single brand company into a billion dollar multi-brand organisation.